Manager - Business Development & Marketing

Qualification

MBA,MHA, Any Degree with hospital Experience Preferable.

Experience

Minimum 10 Years Experience

• Analyse brand positioning and consumer insights
• Shape and communicate our vision and mission
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing people working on brand initiatives
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices and tactics
• To formulate brand plan and propose various Marketing strategies in accordance to corporate policy for hospital brand.
• To take care of all the publishing material of the hospital namely: information booklet, leaflets, handbills, brochure, and other related materials. These shall include the content, design, creativity and proof – reading etc.
• To plan various activities as per the phase wise Marketing Strategic plans.
• To execute the various activities planned as per the phase wise Marketing plans for example, CMES, Workshops Camps, Patient Education Program.
• To explore newer geographical area new markets, for customer target for hospital.
• To do fieldwork to understand and develop sound marketing plan.
• Monthly detailed report of the activity should be submitted to the management
• Support in all marketing purposes to the Head Marketing.
• Communication with PR agency
• Communication with media
• Digital marketing

o Duty scheduling for all BDM staff

o Assigning duties to staff and monitoring their performance

o Supervising staff grooming, attendance

Job Type: Full-time

Pay: ₹40,000.00 - ₹60,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Business development: 6 years (Preferred)

Work Location: In person