Job
Description
Brand Book creation and deployment: Create a comprehensive Brand Book that outlines the company's visual identity, messaging framework, logo usage, typography, colour codes and other guidelines to ensure consistency across all marketing and communication materials. Deploy the Brand Book across the organization by training internal teams, collaborating with external partners, and ensuring adherence to guidelines in all branding, advertising, and customer-facing materials to maintain a strong and cohesive brand identity in internal & external communications Maintain organized archives of all creative assets and documents. Mass Media communication creating content and maintenance: Develop and implement a strategic PR plan- Manage press releases, media interactions, and thought leadership articles to position Advik as an industry leader. Develop and write engaging content for media and work closely with journalists, and PR agencies to amplify brand messaging and ensure effective media representation. Track and analyze media responses of media plan Leading and coordinating for participation in Expositions worldwide: Lead end to end event management in collaboration with internal teams (marketing, Strategy, R&D, logistics) and external vendors (event organizers, designers, agencies) to ensure seamless planning, execution, and on-ground presence at global expos. Develop pre-event promotional campaigns, in-event engagement activities, and post-event follow-ups, maximizing brand visibility, customer interaction, and lead conversion. Drive brand engagement through promotional partnerships, sponsorships, speaking opportunities and expos that align with the brands vision. Upkeep for Website & Catalogues: Ensure the company website remains up-to-date, functional, and aligned with brand guidelines by managing content updates, product listings, UI/UX improvements, and performance optimization. Continuously improve search engine optimization and user engagement by updating product descriptions, and integrating relevant marketing content across digital platforms (website, social media handles etc.) Oversee the creation, updating, and distribution of the OE & aftermarket product catalogues, ensuring accuracy in product details, specifications, pricing, and availability across digital and print formats. Work Location : Baner, Pune Working days : 5 days a week
