Management Trainee (Neuro / CNS )

Job Purpose

The role involves supporting the marketing team in developing and executing brand strategies, ensuring effective implementation of marketing plans, and contributing to portfolio growth through innovative promotional and analytical initiatives. The incumbent will assist in driving brand performance, market expansion, and customer engagement across assigned therapy areas.

Key Responsibilities

Marketing Strategy & Planning

• Assist in the preparation and execution of marketing plans, brand strategies, and promotional campaigns.
  
• Support in analyzing market trends, competitor activities, and emerging therapeutic opportunities.
  
• Contribute to the design and execution of communication strategies, including positioning, messaging, and brand identity.
  
• Coordinate the development of promotional tools, visual aids, and digital communication assets in collaboration with internal teams and external agencies.
  

Brand Development & Execution

• Support implementation of product marketing strategies and line extensions to strengthen portfolio performance.
  
• Collaborate with the supply chain and production teams to ensure product availability as per plan.
  
• Gather field insights and feedback to refine marketing approaches and enhance execution effectiveness.
  

Sales Force Support & Training

• Assist in preparing training materials and conducting sessions to enhance field team understanding of product USPs and campaign strategies.
  
• Ensure effective communication between Head Office and field teams for smooth execution of marketing initiatives.
  

Customer Engagement & Market Interface

• Participate in customer visits and CRM activities to understand physician needs and brand perception.
  
• Engage in key opinion leader (KOL) interactions and scientific discussions to build advocacy and strengthen brand equity.
  
• Support in organizing conferences, CME programs, and other marketing events.
  

Performance Monitoring & Analysis

• Track campaign performance and provide periodic analysis on market share, growth trends, and promotional effectiveness.
  
• Assist in preparing periodic reports and presentations for review with senior management.
  

Additional Responsibilities

• Participate in cross-functional projects to gain exposure to various business functions.
  
• Undertake on-the-job training in both office and field environments to develop a holistic understanding of the marketing function.
  
• Maintain close coordination with internal teams and external partners to ensure timely execution of assigned tasks.