Local SEO & Google Business Profile specialist (Digital Marketing Specialist)

Position: Digital Marketing Specialist (Local SEO & Google Business Profile)

Location: Remote/Hybrid (Delhi NCR)

Experience: 1–2 years

About the Role:

We are seeking a highly skilled Digital Marketing Specialist with expertise in Local SEO and Google Business Profile management. As a Digital Marketing Specialist, you will be responsible for optimizing our clients’ online visibility in local search results and effectively managing their Google Business Profiles.

Key Responsibilities:

• Develop and implement Local SEO strategies to improve our clients’ rankings in local search engine results pages.
• Conduct local keyword research and optimize website content, metadata, and online listings for geographic relevance.
• Manage and optimize Google Business Profiles for clients, ensuring accurate and up-to-date information, photos, and reviews.
• Monitor local search performance metrics and analytics to track progress and identify opportunities for improvement.
• Implement on-page and off-page SEO tactics to enhance local search visibility and drive organic traffic.
• Collaborate with the content & creative team to create localized content that resonates with target audiences in specific geographic areas.
• Stay updated with Google algorithm changes, local SEO trends, and best practices to maintain competitive advantage.

Qualifications:

• Bachelor’s degree preferably in Marketing, Communications, or a related field.
• Proven experience in Local SEO and Google Business Profile management, preferably in the healthcare industry.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, and local SEO platforms.
• Strong understanding of local search ranking factors, citation management, and NAP consistency.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Detail-oriented with strong organizational and time management skills.
• Effective communication and collaboration abilities.

Why This Role:

Play a vital role in helping professionals optimize their online presence and reach more customers through effective Local SEO and Google Business Profile management.