LinkedIn Specialist

Job Title:

Location:

Job Overview:

We are looking for a dynamic and creative LinkedIn Marketing Specialist to manage and grow our presence on LinkedIn. You will be responsible for creating and executing strategies to enhance brand visibility, generate leads, and engage with the professional community through LinkedIn.

Key Responsibilities:

• Develop and implement LinkedIn marketing strategies aligned with business goals.
  
• Manage company and leadership LinkedIn profiles for brand consistency and engagement.
  
• Create, schedule, and optimize posts, articles, and multimedia content.
  
• Monitor and grow followers, engagement, and network reach organically.
  
• Run LinkedIn ad campaigns (sponsored content, InMail, etc.) and manage budgets.
  
• Generate B2B leads through targeted content and audience segmentation.
  
• Collaborate with design and content teams for compelling LinkedIn creatives.
  
• Track analytics and prepare performance reports with actionable insights.
  
• Stay updated on LinkedIn algorithm changes, tools, and best practices.
  

Requirements:

• Proven experience in LinkedIn marketing, preferably in B2B industries.
  
• Strong copywriting and storytelling skills.
  
• Familiarity with LinkedIn Campaign Manager and analytics tools.
  
• Understanding of LinkedIn SEO and audience targeting.
  
• Ability to work independently and in a team with strong time management.
  
• Bachelor's degree in Marketing, Communications, or a related field.