Lead - PR & Communications

Job Purpose:

The position will drive Embassy REITs public relations, external communications, and social media strategy, and content marketing efforts. This role will lead proactive media relations, develop compelling narratives, manage digital reputation, and support brand-building across tenants, investors, media and stakeholder audiences. The role will work closely with cross-functional stakeholders and the management team to raise the brand profile of Embassy REIT.

Key Responsibilities:

Public Relations & Media Engagement

Develop and execute Embassy REITs media strategy to strengthen visibility across top-tier media platforms

Manage all media outreach, press releases, media briefings, interviews, and spokesperson positioning

Build and maintain strong relationships with key journalists, editors, and media outlets

Manage media strategy for major announcements including quarterly earnings, key business initiatives, partnerships, reports, and other events

Monitor news trends and identify opportunities for Embassy REIT to contribute or be featured

Produce informative and engaging articles, and other written materials that showcase industry expertise and thought leadership

Manage crisis communication and issue response preparedness in coordination with leadership

Coordinate with PR agency partners to execute integrated campaigns with strong media impact

Track PR performance using defined KPIs

Social Media & Digital Brand Presence

Manage Embassy REITs social media presence across LinkedIn, Instagram, X, Facebook, YouTube and other platforms

Develop and manage the content for social media, and other digital channels aligning with business milestones, campaigns, and thought leadership goals

Lead creation of videos, graphics, reels, and carousels in partnership with design and digital teams

Track performance metrics, engagement levels, and implement learnings into content strategy

Brand & Marketing Support

Collaborate with leasing, asset management, projects, investor relations, and other internal teams to align messaging for thought leadership opportunities and high-impact content

Contribute to large-scale event branding and communications, tenant-focused campaigns, and experience programs to strengthen occupier relationships

Develop content for various client communications, including presentations,newsletters, events, videos, and other formats

Manage sponsorship strategy for events, create branded content for partnerships and key marketing initiatives

Qualifications and Work Experience:

Bachelors or Masters degree in PR, Marketing, Communications, or related field

810 years of experience in public relations, corporate communications, brand marketing, ideally with listed entities

Strong media network across business and financial media in India

Excellent written and verbal communication skills

Experience managing agencies and cross-functional stakeholders

Knowledge, Skills and Competencies:

In-depth understanding of public relations strategies and media landscapes

Strong grasp of brand positioning and marketing principles

Leadership and team management

Strategic thinking and problem-solving

Creativity and innovation

Strategic planning and campaign execution

Creativity and innovation

Strategic planning and campaign execution

Proficient in content creation and storytelling