Lead - Performance Marketing

About the Role

Swiggy Scenes is building India& most engaging creator-led content and commerce ecosystem. We are looking for a Performance Marketing Manager who can drive growth for Scenes through

data-driven optimisation, creator-led ads, and experimentation across social and search channels.

Key Responsibilities

1. Paid Media Strategy & Execution

● Plan, execute and optimize paid campaigns across Meta, YouTube, Google, and emerging platforms.

● Drive traffic, installs, views, and engagement for Scenes content.

● Manage creator-driven ads (Spark ads, whitelisting, boosted content).

2. Performance Tracking & Analytics

● Own metrics: CAC, CPI, CPV, CTR, ROAS, funnel conversions.

● Analyse performance, run attribution checks via AppsFlyer.

● Build weekly/monthly dashboards.

3. Budget & Growth Planning

● Manage monthly budgets, forecast growth, and optimise spends.

● Scale high-performing campaigns.

4. Collaboration with Creator & Content Teams

● Align creator formats with ad objectives.

● Work with creators/agencies for performance-friendly scripts and cuts.

● Ensure clean tagging, pixel integration, and event tracking.

5. Experimentation & Market Intelligence

● Run A/B tests across creatives, audiences, formats.

● Stay updated on platform trends and new ad formats.

● Explore creator-commerce, live shopping, and content-led growth.

Requirements

● 2–4 years of experience in Performance Marketing (preferably with consumer apps, creator-led brands, or content platforms).

● Strong hands-on experience with Meta Ads Manager + Google Ads.

● Excellent understanding of performance metrics (CAC, CPV, ROAS, LTV) and attribution models.

● Ability to thrive in a fast-paced environment.

● Solid grasp of social trends, creator formats, and content behaviour.

● Experience with mobile app growth and MMPs (AppsFlyer/Adjust).

● Experience with creator-led ads: Spark ads, whitelisting, boosted content.

● Strong creative optimisation skills (hooks, thumbnails, first 3 seconds).

● Understanding of Reels/Shorts platform behaviour.

● Strong cross-functional coordination.

● Familiarity with ad policies and compliance.

● Self-starter with high ownership.

Nice-to-Have

● Experience with influencer-performance or affiliate marketing.

● Exposure to live shopping or creator-commerce.

● Knowledge of marketing automation tools (CleverTap/MoEngage).

● Comfort with funnels, cohorts, and LTV insights.