Lead: Modern Trade & Offline Expansion

Lead: Modern Trade & Offline Expansion

Location: Gurugram, Haryana

Company: Impulse International Pvt. Ltd. (Brand: Somersault)

Experience: 8 - 10 years in domestic offline retail (floor to back office)

Website: www.somersault.life

We are looking for a senior sales professional with deep experience across offline retail, who can lead and scale Somersaults presence across SIS and modern trade formats. This role requires someone who understands the full spectrum, from shop floor operations and store onboarding to backend negotiations and distributor management.

You will be instrumental in unlocking high-potential modern trade accounts, managing existing partners and identifying new distribution partners for regional expansion.

About Somersault

We are here to make our way to your babys heart by giving them the means to style, comfort and functionality. “Each product is designed and crafted with the most imaginative and thoughtful inputs by the experts”

Founded by new parents themselves, every single product comes from personal experience and professional expertise. Made using the finest fabric, stitched to a comfortable fit followed by 100% safety measures, we only believe in perfect, exactly what your little ball of joy deserves.

Our parent company, Impulse International Pvt Ltd provides a one-stop solution for all your clothing and lifestyle product needs, giving you a 360 service across the complete supply chain for more than 40 years.

Key Responsibilities

• Develop and execute a retail expansion strategy focused on modern trade, SIS formats, kidswear boutiques, and department stores.
• Own and nurture relationships with existing distributors and onboard new regional distributors across India.
• Identify and pitch to high-potential retail accounts, negotiating commercial terms and driving brand visibility in-store.
• Oversee SIS rollouts in coordination with visual merchandisers, retail ops, and internal design/marketing teams.
• Guide store staff, promoters, and retail partners on product knowledge, VM guidelines, and sales SOPs.
• Analyse sales data by location/store type and recommend strategies to improve sell-through, footfall conversions, and regional assortment mix.
• Liaise closely with back-office teams to ensure stock availability, pricing alignment, discounting protocols, and fulfilment.
• Report monthly sales performance, retailer feedback, and operational insights to senior management with corrective action plans.

Required Qualifications & Skills

• 8–10 years of progressive experience in offline retail sales, from store management to brand-side planning & expansion.
• Exposure to kids wear, fashion, lifestyle, or related consumer categories preferred.
• Deep network of modern trade partners, department stores, and regional distributors.
• Hands-on knowledge of SIS rollouts, VM coordination, and store operations.
• Highly organized, self-motivated, and comfortable with regional travel.