Lead - Marketing & Pricing Strategist

Role: Lead - Marketing & Pricing Strategist

Location:

Our Culture

Why Join Us:

1. Great Place to Work:

   Shubhashray Housing India was certified as a "Great Place to Work," offering a dynamic and supportive work environment.

2. Growth Opportunities:

   We offer a steep learning curve in a fast-growing company that encourages independent decision-making.

3. Mission-Driven:

   Be part of a mission driven, high energy team to provide efficient housing solutions while enhancing customers' lives.

About the Role

real estate marketing, brand building, and lead generation

1. MBA / PGDM in Marketing, Advertising, or equivalent.
2. 5 - 7 years of experience in

   real estate marketing

   (mandatory).
3. Strong grasp of

   digital marketing platforms, marketing automation, analytics tools.

4. Experience in

   media planning, brand launches, campaigns

   .
5. Excellent project management, negotiation, and vendor coordination skills.
6. Ability to

   challenge agencies & sales teams

   constructively to push for

   higher per square feet pricing

7. Strong communication, leadership, and execution mindset.

1. Strategic Planning & Brand Management

• Develop and execute 360 marketing strategies for real estate projects, digital, print, OOH, events, PR, activations.
• Position projects with clear brand identity, USPs, and differentiated messaging.
• Plan and monitor annual marketing budgets, ensuring ROI-driven spends.

2. Agency & Vendor Management

• Manage & challenge creative, digital, PR, and media agencies to deliver performance-driven campaigns.
• Negotiate with vendors for cost optimization without compromising quality.
• Oversee media buying & planning ,print, outdoor, digital, radio marketing.

3. Lead Generation & Digital Marketing

• Own performance marketing (Meta, Google, programmatic portals like 99acres, MagicBricks et al).
• Track CPL (Cost Per Lead), CTR, conversion rates, and optimize campaigns.
• Drive SEO, SEM, website performance, landing pages, and marketing automation (CRM integrations, drip campaigns).

4. Sales Coordination & Last Mile Execution

• Partner with the sales team to ensure lead quality, nurturing, and faster closures.
• Plan and execute on-ground activations, site branding, signage, events, and launches.
• Develop sales collaterals, brochures, walkthrough videos, project microsites &other tools that aid.
• Monitor the customer journey from enquiry site visit, booking, handover

5. Analytics & Reporting

• Define and track KPIs for all campaigns, CPL, CPLQ (Cost per Lead Qualified), CPA (Cost per Acquisition).
• Generate weekly/monthly dashboards for management with actionable insights.
• Run tests for creatives, messaging, and channels

  .

CTC