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Zycus Infotech
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Lead Manager - Product Marketing

Lead Manager - Product Marketing

Zycus Infotech

10 - 12 years

20 - 25 Lacs

bengaluru mumbai (all areas)

Posted:1 day ago| Platform:

Apply

Skills Required

b2b marketing product launches product messaging saas product positioning content marketing sales enablement

Work Mode

Hybrid

Job Type

Full Time

Job Description

Lead Product Marketing Manager

What You're Going to Drive?

Product messaging:
develop and revamp product messaging along with relevant stakeholders. Ensure that messaging for differentiating features proliferates and establishes brand identity.
Product launch:
Contribute and lead product launches/new releases and work with the product management team for planning, release, and go-to-market initiatives.
Competitive intelligence:
Ensure that appropriate competitive intelligence is captured and leveraged by sales and other teams. Create new assets and revamp existing ones.
Product-centric thought leadership:
contribute towards development of product-centric thought leadership and drive effective distribution via various marketing channels.
Subject matter expertise:
develop subject matter expertise in cognitive procurement, and AI/ML capabilities.
Sales and partner enablement:
contribute towards sales and partner enablement initiatives. Ensure that product marketing assets are utilized for driving commercial outcomes.
Strategic initiatives:
lead ideation and delivery of strategic initiatives leveraging PMM assets, these include roundtables, thought-leadership webinars, virtual events, partner events and others.
Content marketing:
provide ideas to content marketing to proliferate product-centric messaging and competitive differentiation, function as a subject matter expert for development of content market assets.

Skills and Expertise:

10-12 years
overall experience and
4-5 years
experience in
enterprise software/SaaS product marketing
, with demonstrated experience in developing differentiated messaging and positioning for a dedicated platform/product suite.
Bachelor of Technology (B.Tech)/Bachelor of Engineering (B.E) with good understanding of SaaS and various architectural paradigms. Masters degree in business or engineering preferred, but not necessary.
Excellent written and communication skills.
Strong project management and organizational skills. Should be able to effectively work across cross-functional teams.
Knowledge of AI/ML and automation software.

Why Should You Join Us?

Cloud Product Company:

A Market Leader:

Move between Roles:

Get a Global Exposure:

Create an Impact:

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