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Anritsu
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Lead Handling Follow-Up

Lead Handling Follow-Up

Anritsu

0 - 2 years

11 - 15 Lacs

Bengaluru

Posted:1 month ago| Platform:

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Skills Required

Graphics B2B Marketing Content management Google Analytics Analytical Social media HTML Digital marketing Salesforce marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

Position: Digital Marketing Consultant Contract Role (6 - 8 Months) Education: Any graduate with a strong understanding of digital marketing. Preference for individuals who are tech-savvy and passionate about working in a B2B digital marketing environment. Experience: 0 to 2 years.

Main Role:

We are looking for a proactive and digitally savvy Digital Marketing Consultant to join our marketing team on a contract basis for 6 - 8 months. The role involves executing integrated B2B marketing campaigns, managing marketing automation, supporting content initiatives, and acting as a coordination bridge between the India Sales/BD teams, EMEA, and Japan Marketing counterparts.

This is an excellent opportunity for someone who is hands-on, creative, detail-oriented, and understands the pulse of digital marketing in a global tech-driven environment.

Key Responsibilities Marketing Automation Lead Nurturing

Run and manage Salesforce Pardot for campaign execution.
Build and deploy targeted email campaigns and lead nurturing workflows.
Segment audiences based on campaign goals and lead nurturing digitally.
Track, analyze, and report email and campaign performance.

Coordinate with internal teams to gather content ideas (India Sales, BD, EMEA, Japan).
Be creative with content creation.
Upload and manage some web pages, landing pages, and press releases using basic HTML.
Identify website bugs and resolution.
Work within brand guidelines to ensure all content is visually and contextually aligned.

Plan and post content on LinkedIn in coordination with global teams.
Manage LinkedIn Campaign Manager for paid promotions.
Create graphics using Canva and coordinate visual content requirements.

Assist in creation of marketing videos and perform basic video editing.
Work with internal teams to build product-related case studies.
Support the creation and formatting of sales support material, brochures, leaflets, banners and flyers.
Plan, arrange and manage webinars including the landing page setup and follow-up communications digitally.

Lead Handling Follow-Up

Monitor lead engagement and sharing the report monthly within India BD and Japan marcom team.
Handle special requests like dispatching hard copies of posters to interested leads.

Use Google Analytics and Excel to analyse website, campaign, and lead performance.
Use of keyword planner tools.
Present data-driven insights to improve campaign outcomes and interact with Sales/BD team on what to promote next as per current market.

Key Requirements

Any graduate with a strong understanding of digital marketing. Preference for individuals who are tech-savvy and passionate about working in a B2B digital marketing environment.
0-2 years of hands-on experience in Digital Marketing
Proficiency with Salesforce Pardot, LinkedIn Campaign Manager, Google Analytics
Basic knowledge of HTML
Strong skills in Excel and marketing data interpretation
Good eye for design; experience with Canva or similar tools
Video editing experience is a strong plus
Good communication and coordination skills

Key Traits Were Looking For

Ability to collaborate with cross-regional teams (India, EMEA, Japan)

Organized and able to multitask

Attention to detail and brand consistency

Creative, analytical, and enthusiastic about B2B marketing

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Lead Handling Follow-Up