Job
Description
Who are we and What do we do InMobi Groups mission is to power intelligent, mobile-first experiences for enterprises and consumers Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Companys 2018 Worlds Most Innovative Companies, Whats the InMobi family like Consistently featured among the Great Places to Work in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities InMobians are passionate and driven, creative and fun-loving, take ownership and are results-focused We invite you to free yourself, dream big and chase your passion What do we promis eWe offer an opportunity to have an immediate impact on the company and our products The work that you shall do will be mission critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays We even promise to let you bring your kids and pets to wor About 1Weath er:1Weather is a leading weather app dedicated to delivering hyperlocal and accurate weather insights to millions of users globally Our mission is to empower individuals with timely weather information through innovation and user-friendly technology With a strong focus on location-based insights and community engagement, were looking for a Growth Lead to help scale our user base and drive meaningful impa Role Overv iew:As the Growth Lead, you will spearhead efforts to expand 1Weathers user base, improve retention, and maximize user engagement This role combines strategy, data-driven decision-making, and hands-on execution to achieve ambitious growth targets You will work closely with product, marketing, content and engineering teams to unlock growth opportunities and ensure 1Weather remains a leader in the competitive weather app sp ace, Key Responsibili ties: Growth Strategy:Develop and execute a comprehensive growth strategy to drive user acquisition, activation & rete ntionIdentify new market opportunities and create plans to penetrate them effecti vely User Acquisition:Design and manage data-driven campaigns across multiple channels (organic, paid, partnersh ips) Optimize app store presence to improve visibility and conversion rates ( ASO) Test and scale innovative acquisition tactics leveraging location-based services and community involve ment Retention & Engagement:Build personalized user engagement strategies leveraging 1Weathers unique features like location chips and hyperlocal insi ghts Partner with product and UX teams to create features that drive habit formation and user sticki ness Implement push notifications, and in-app campaigns to keep users eng aged Data & Analytics:Set and monitor KPIs to measure the success of growth initiat ives Use analytics tools to understand user behavior and identify areas for improve ment Conduct A/B testing to optimize campaigns, features, and user f lows Cross-functional Collaboration:Work with product managers, designers, and engineers to prioritize growth-focused product cha nges Collaborate with the marketing team on brand messaging and creative campa igns Partner with sales and customer success teams to align on growth-driven object ives Leadership:Mentor and guide team members focused on growth initiat ives Advocate for a growth-oriented mindset across the organiza tion, Qualifica tions:Experience: 5+ years in growth, marketing, or product roles, preferably in a tech-driven or mobile-first co mpany Skills:Proven track record in scaling user bases for apps or digital plat forms Expertise in push notifications, in-app cam paignsExpertise in paid acquisition channels (Google Ads, Meta, programmatic, etc ) and organic growth (SEO, ASO) Strong analytical mindset; proficiency with tools like Google Analytics, Mixpanel, or si milar Deep understanding of growth loops, funnel optimization, and retention me trics Behavioral:Entrepreneurial mindset with a bias for a ction Excellent communication and collaboration s kills Ability to thrive in a fast-paced, results-oriented enviro nment, What We Offer:Competitive salary and equity o ptions Flexible working envir onment Opportunity to work with a talented, mission-drive n team Resources for professional growth and career advan cement A chance to shape the future of weather technology and impact millions of lives daily,