Lead Generation Specialist

Job Description

Job Summary: We are seeking a highly motivated and detail-oriented Lead Generation Specialist to join our Digital Marketing team. The ideal candidate will be responsible for developing and executing strategies to attract and convert potential clients through various digital channels. Your goal will be to generate high-quality leads that contribute to the growth and success of our sales pipeline. Key Responsibilities: Develop and implement lead generation strategies using digital channels such as SEO, PPC, email marketing, social media, and content marketing. Create and optimize landing pages, lead magnets, and forms to capture qualified leads. Use CRM and marketing automation tools to nurture leads and improve conversion rates. Conduct market research to identify new opportunities and target audiences. Collaborate with the sales team to define ideal customer profiles and align lead generation efforts. Analyze campaign performance and provide actionable insights to improve ROI. Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook, and LinkedIn. Monitor industry trends and competitor strategies to stay ahead of the curve. Job Type: Full-time Pay: ₹25,000.00 - ₹35,000.00 per month Benefits: Provident Fund Schedule: Day shift Work Location: In person