Lead Generation Executive

Job Description

Key Responsibilities: Lead Research & Prospecting: Identify and research potential corporate clients who are committed to enhancing gender diversity and inclusion within their organizations. Utilize various channels such as LinkedIn, industry databases, web research, and networking events to source prospects. Outbound Outreach : Conduct targeted outreach through cold calls, personalized emails, and professional networking platforms to generate and qualify leads interested in partnering for their recruitment and diversity initiatives. Lead Qualification: Assess and qualify leads based on their alignment with services and ensure they meet the ideal client profile before transitioning them to the sales team. CRM Management : Maintain and update lead information in CRM tools (e.g., Zoho) to ensure accurate and efficient tracking of lead interactions and statuses. Collaboration with Sales & Marketing: Work closely with the sales and marketing teams to develop effective outreach strategies, align on target industries, and identify key decision-makers within prospective client organizations. Market Research : Stay informed about industry trends, competitor activities, and potential business opportunities to inform lead generation strategies and identify new markets for expansion. Follow-ups & Nurturing : Engage and nurture leads through timely follow-ups, providing relevant information and resources to build relationships and move prospects through the sales funnel. Performance Tracking: Monitor and analyze lead conversion rates, providing regular reports and insights to optimize the lead generation process and improve overall sales performance.