Lead Generation Executive (Digital Marketing) – Meta & Google Ads

About the Role

Lead Generation Executive

Key Responsibilities

• Plan, create, and manage paid advertising campaigns on

  Meta Ads Manager

  and

  Google Ads

  .
• Conduct keyword research, audience targeting, and ad placement strategies to maximize ROI.
• Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROI, etc.).
• Optimize campaigns to improve lead quality and reduce cost per lead.
• Create compelling ad copies, creatives, and landing page suggestions.
• Stay updated with the latest trends and best practices in digital marketing, lead generation, and paid media.
• Coordinate with internal teams to align campaigns with overall business goals.
• Prepare and present campaign performance reports on a regular basis.

Requirements

• Bachelor’s degree in Marketing, Business, or related field preferred.
• Minimum

  1 year of proven experience

  in managing

  Google Ads & Meta Ads campaigns

  .
• Strong understanding of PPC, lead generation funnels, and conversion optimization.
• Familiarity with tools like

  Google Analytics, Google Tag Manager, Facebook Pixel, etc.

• Excellent analytical and problem-solving skills.
• Strong communication and reporting abilities.

What We Offer

• Opportunity to work with a growing digital marketing team.
• Exposure to diverse projects and campaigns.
• Supportive and collaborative work environment.