Lead Digital Experience

Role & responsibilities

1. Architect a Cohesive Omni-Digital Strategy

• Lead the annual digital roadmap in partnership with brand, retail, D2C, and agency teams.
• Own the full-funnel digital narrative: TOF (Branding), MOF (Consideration), BOF (Conversion & Store Traffic).
• Deliver measurable performance across paid media, SEO, affiliate, organic, and influencer levers.
• Drive omnichannel impact by connecting digital campaigns to retail footfalls and CRM activations.
• Continuously optimize ROAS through creative A/Bs, platform innovations, and real-time interventions.

2. Power a Digital-First Brand Presence

• Influence digital content creation with Brand team to create impact
• Work closely with Brand team to get best -n-class outcomes on influencer, social, video, and mobile-first assets for stronger TOF & MOF recall
• Guide UX/UI upgrades and digital journey optimization across Blackberrys.com and marketplaces.

3. Execution Excellence & Partner Management

• Lead digital agencies through strategy, briefing, execution, and reporting.
• Define clear, performance-oriented KPIs across campaigns and initiatives.

4. Process, Budget & Tech Enablement

5.

• Platforms

  : Meta Business Suite, Google Ads, GA4, Instagram Analytics

• Listening & CRM

  : Locobuzz, Meltwater, marketing automation tools

• Commerce

  : Marketplaces (e.g., Myntra), D2C platforms

• Others

  : Strong in Excel, PowerPoint, documentation, and performance dashboards

Preferred candidate profile

• Digital-first and strategic mindset
• High analytical aptitude and problem-solving
• Strong creative sensibility and innovation focus
• Stakeholder and team leadership
• Strong communication and presentation abilities
• Deep knowledge of D2C performance marketing, SEO, TOF content strategies, and Retention
• Experience in performance marketing, TOF media planning, SEO, affiliate, and content strategies.
• Highly proficient in Meta & Google platforms and tools
• Previous experience in fashion e-commerce is an advantage
• Strong negotiation, stakeholder management, and agency handling skills.