Junior SEO Analyst

About Amber Group

Amber Group is a global technology company offering AI-driven solutions for fleet and asset management. Our innovative platform helps businesses gain real-time visibility, reduce operational costs, and improve efficiency. We are expanding our digital presence and are looking for a passionate Junior SEO Analyst to join our marketing team.

Role Overview

As a Junior SEO Analyst, you will support the SEO and digital marketing team in improving our organic search visibility, traffic, and conversions. You will be responsible for keyword research, on-page and off-page optimization, competitor research, and performance tracking.

This is a great opportunity for someone who is eager to grow in the SEO and digital analytics field.

Key Responsibilities

• Conduct keyword research using tools like Google Keyword Planner, SEMrush, Ahrefs, etc.
• Assist in on-page optimization (meta tags, title, headings, internal linking, schema, etc.).
• Monitor and prepare reports using Google Analytics (GA4) and Google Search Console (GSC).
• Perform regular SEO audits and recommend improvements.
• Assist in developing backlink strategies and off-page outreach.
• Collaborate with content writers and the marketing team to optimize blog and website content for SEO.
• Track website performance, rankings, CTR, impressions, and bounce rate.
• Stay updated with the latest SEO trends and Google algorithm updates.

Required Skills & Qualifications

✅ Basic understanding of SEO concepts (on-page, off-page, and technical SEO)

✅ Hands-on experience using Google tools — GA4, GSC, Google Tag Manager (GTM) (training/internship experience acceptable)

✅ Familiarity with SEO tools (SEMrush, Ahrefs, Screaming Frog, Ubersuggest, etc.)

✅ Good knowledge of keyword research and competitor analysis

✅ Proficiency in Excel/Google Sheets for reporting

✅ Strong analytical and communication skills

Preferred Qualification (Good to Have)

• Basic understanding of HTML, CSS
• Knowledge of content marketing & backlink outreach
• Digita Marketing certification

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹33,882.99 per month

Benefits:

• Health insurance
• Paid sick time
• Provident Fund
• Work from home

Work Location: In person