Amber Group

About Amber Group Amber Group is a global technology company offering AI-driven solutions for fleet and asset management. Our innovative platform helps businesses gain real-time visibility, reduce operational costs, and improve efficiency. We are expanding our digital presence and are looking for a passionate Junior SEO Analyst to join our marketing team. Role Overview As a Junior SEO Analyst, you will support the SEO and digital marketing team in improving our organic search visibility, traffic, and conversions. You will be responsible for keyword research, on-page and off-page optimization, competitor research, and performance tracking. This is a great opportunity for someone who is eager to grow in the SEO and digital analytics field. Key Responsibilities Conduct keyword research using tools like Google Keyword Planner, SEMrush, Ahrefs, etc. Assist in on-page optimization (meta tags, title, headings, internal linking, schema, etc.). Monitor and prepare reports using Google Analytics (GA4) and Google Search Console (GSC). Perform regular SEO audits and recommend improvements. Assist in developing backlink strategies and off-page outreach. Collaborate with content writers and the marketing team to optimize blog and website content for SEO. Track website performance, rankings, CTR, impressions, and bounce rate. Stay updated with the latest SEO trends and Google algorithm updates. Required Skills & Qualifications ✅ Basic understanding of SEO concepts (on-page, off-page, and technical SEO) ✅ Hands-on experience using Google tools — GA4, GSC, Google Tag Manager (GTM) (training/internship experience acceptable) ✅ Familiarity with SEO tools (SEMrush, Ahrefs, Screaming Frog, Ubersuggest, etc.) ✅ Good knowledge of keyword research and competitor analysis ✅ Proficiency in Excel/Google Sheets for reporting ✅ Strong analytical and communication skills Preferred Qualification (Good to Have) Basic understanding of HTML, CSS Knowledge of content marketing & backlink outreach Digita Marketing certification Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹33,882.99 per month Benefits: Health insurance Paid sick time Provident Fund Work from home Work Location: In person