Junior Digital Marketer

As an experienced Account-Based Marketing (ABM) Manager, you will drive targeted marketing initiatives across SMB and Enterprise healthcare segments. Your role will involve strategic planning and execution of full-funnel ABM strategies, lead generation, and data-driven growth in SaaS environments. - Execute end-to-end Account-Based Marketing strategies tailored for SMB and Enterprise healthcare clients across multiple verticals. - Identify and develop new sales channels to enhance lead generation through outbound, inbound, and partnership initiatives. - Plan and manage full-funnel campaigns across email, social, paid, and event-based channels. Utilize personalization, cold outreach, and multi-step campaign sequencing to boost engagement. - Track and analyze key performance metrics such as CTR, CPL, CAC, LTV, conversion rates, and pipeline velocity to optimize campaign effectiveness and align marketing KPIs with business goals. - Implement and refine lead scoring models, nurture MQLs to SQLs, and collaborate with SDRs and Account Executives to ensure a healthy and converting sales pipeline. - Identify opportunities within existing accounts to drive cross-sell and upsell motions, supporting customer retention and revenue growth. - Conduct in-depth market and competitor analysis to guide go-to-market (GTM) strategy, segmentation, and positioning. - Take ownership of P&L for a specific vertical, product, or region, ensuring marketing initiatives contribute to EBITDA and sustainable business growth. - Collaborate closely with product, sales, customer success, and executive teams to translate marketing strategy into measurable revenue impact. No additional details about the company were provided in the job description.,