Junior Digital Market

Role Overview: As an experienced Account-Based Marketing (ABM) Manager, your role will involve driving targeted marketing initiatives across SMB and Enterprise healthcare segments. You will be expected to be a strategic thinker with a strong command of full-funnel ABM execution, lead generation, and data-driven growth in SaaS environments. Key Responsibilities: - Execute end-to-end Account-Based Marketing strategies tailored for SMB and Enterprise healthcare clients across multiple verticals. - Identify and develop new sales channels to enhance lead generation through outbound, inbound, and partnership initiatives. - Plan and manage full-funnel campaigns across email, social, paid, and event-based channels. Leverage personalization, cold outreach, and multi-step campaign sequencing to boost engagement. - Track and analyze key performance metrics (CTR, CPL, CAC, LTV, conversion rates, pipeline velocity) to optimize campaign effectiveness and align marketing KPIs with business goals. - Implement and refine lead scoring models, nurture MQLs to SQLs, and collaborate with SDRs and Account Executives to ensure a healthy and converting sales pipeline. - Identify opportunities within existing accounts to drive cross-sell and upsell motions, supporting customer retention and revenue growth. - Conduct in-depth market and competitor analysis to guide go-to-market (GTM) strategy, segmentation, and positioning. - Take ownership of P&L for a specific vertical, product, or region, ensuring marketing initiatives contribute to EBITDA and sustainable business growth. Qualifications Required: - Proven expertise in ABM strategies - Experience in sales channel expansion and lead generation - Strong data-driven decision-making skills - Lead funnel management experience - Customer expansion and upsell strategy knowledge - Market and competitive research capabilities - P&L ownership and business acumen - Industry experience in healthcare segments - Cross-functional leadership skills, collaborating closely with product, sales, customer success, and executive teams.,