Junior Digital Market

Account-Based Marketing (ABM) Manager

Key Responsibilities

• Proven Expertise in ABM:

• Execute end-to-end Account-Based Marketing strategies tailored for SMB and Enterprise healthcare clients across multiple verticals.

• Sales Channel Expansion & Lead Generation:

• Identify and develop new sales channels to enhance lead generation through outbound, inbound, and partnership initiatives.

• Campaign & Outreach Execution:

• Plan and manage full-funnel campaigns across email, social, paid, and event-based channels. Leverage personalization, cold outreach, and multi-step campaign sequencing to boost engagement.

• Data-Driven Decision Making:

• Track and analyze key performance metrics (CTR, CPL, CAC, LTV, conversion rates, pipeline velocity) to optimize campaign effectiveness and align marketing KPIs with business goals.

• Lead Funnel Management:

• Implement and refine lead scoring models, nurture MQLs to SQLs, and collaborate with SDRs and Account Executives to ensure a healthy and converting sales pipeline.

• Customer Expansion & Upsell Strategy:

• Identify opportunities within existing accounts to drive cross-sell and upsell motions, supporting customer retention and revenue growth.

• Market & Competitive Research:

• Conduct in-depth market and competitor analysis to guide go-to-market (GTM) strategy, segmentation, and positioning.

• P&L Ownership & Business Acumen:

• Take ownership of P&L for a specific vertical, product, or region, ensuring marketing initiatives contribute to EBITDA and sustainable business growth.

• Industry Experience:

• Leverage prior experience in Healthcare IT and SaaS to navigate regulatory, clinical, and payer-provider environments effectively.

• Cross-Functional Leadership:

• Collaborate closely with product, sales, customer success, and executive teams to translate marketing strategy into measurable revenue impact.