Junior Content Writer

As a talented content writer at Vaibhav Global Ltd (VGL), your primary responsibility will be to create engaging, persuasive, and informative content that enhances customers" shopping experiences, boosts online sales, and effectively promotes products. You will collaborate with various teams to develop compelling product descriptions, eye-catching meta ads, and persuasive content across multiple platforms such as websites, blogs, social media, and landing pages. Your role will involve aligning messaging with the brand voice, supporting SEO strategies, and driving conversions. Key Responsibilities - Crafting Product Descriptions: Write clear, concise, and engaging product descriptions that emphasize key features, benefits, and unique selling points. - Creating Meta Ads & Landing Pages: Develop effective meta ad copy and optimize landing pages to enhance engagement and drive conversions. - Research & Development: Conduct thorough product research, market analysis, and trend forecasting, focusing on the US market to inform content creation. - Off-Page Content Creation: Generate articles, blogs, social bookmarks, and forum posts to drive traffic and boost brand visibility across external platforms. - Trend Analysis: Stay updated on content and market trends in the jewelry and e-commerce industries to create relevant, engaging content that resonates with the target audience. - On-Page Content Optimization: Develop SEO-optimized content for product listing pages (PLP), blogs, and other key website sections. - Content Strategy Development: Collaborate with marketing and creative teams to create content strategies aligned with business goals. - Website Audit: Regularly review and update website content to ensure relevance, accuracy, and effectiveness for a seamless user experience. Required Skills & Qualifications - Bachelor's or Master's degree in English, Mass Communication, or related field (preferred). - Proven experience in copywriting or content creation, preferably in an e-commerce or digital marketing environment. - Strong writing and editing skills with the ability to craft persuasive and engaging copy. - Sound understanding of SEO principles and their application in content creation. - Familiarity with Google Analytics, CMS tools, and other content management systems. - Proficiency in MS Office and common tools (Word, Excel, PowerPoint). - Ability to analyze content performance data and optimize future content strategies. - Excellent organizational skills to manage multiple priorities and meet deadlines in a fast-paced setting. - Analytical mindset to evaluate content effectiveness and make data-driven improvements. - Strong written and verbal communication skills for effective collaboration across teams. - Creative thinker with a passion for storytelling and creating content that resonates with diverse audiences.,