JR Creative Strategy Associate

2 years

0 Lacs

Posted:3 weeks ago| Platform: Linkedin logo

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On-site

Job Type

Full Time

Job Description

Role:

Company:

Location:

Experience:


About the Role:


Key Responsibilities:

  • Performance Strategy:

    Develop creative strategies specifically for commerce and performance-based accounts.
  • Competitor Research:

    Analyze competitor ads to identify winning angles, formats, and visual dimensions.
  • Scriptwriting & Copy:

    Write compelling ad scripts and ad copy that utilize strong hooks and direct-response principles.
  • Creative Analysis:

    Review ad performance data to understand which creatives are driving results and why.
  • Metric Awareness:

    Use knowledge of creative metrics (Hook Rate, CTR) to refine future strategies.


Requirements:

  • Proven experience or strong portfolio in copywriting or scriptwriting.
  • Strong understanding of "Hook-based advertising" and Direct Response marketing.
  • Knowledge of creative metrics is a massive bonus.


How to Apply:



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