Journey Optimizer Senior Consultant

Must Have Skills:

• Good Communication Skills- Ability to interact with customers independently with good articulation

and confidence and Articulation.

• Digital marketing experience, with Martech platforms implementation (Adobe/SFDC) from solution,

design, and implementation specifically with AEP and CJO.

• Database skills Have good expertise of either of databases SQL/ Oracle /Teradata etc.
• Data model design Skills for Marketing databases. Capability to query, work on aggregates, use filter

conditions, Creation joins, define keys, set index etc

• Logical Programming knowledge, with either JS/ Python /PHP etc., Should be comfortable with

HTML/CSS.

• Understand complex data models (preferrable XDM) and the objective of marketing campaigns.
• Familiarity with establishing rules and conditional logics to customize journeys based on customer

attributes and behaviours. Advocate for improvements.

• Strong ability to partner and effectively work across the organization with line of business and

technology colleagues. Strong implementation coordination and communication skills.

Good to have Skills:

• Preparing reports,
• Pulling data from different platform like AEP into AJO
• Own the project deliverables end to end working independently.
• Prior experience with CDP/Adobe campaign
• Data engineering Skills
• Experience in debugging and optimised the SQLs and ETL scripts.

Responsibilities:

• Provide advisory, consulting, and technical implementation services to customers on Adobe

Experience Platform and Adobe Journey Optimizer

• Assess customer requirements, pain points, goals and make recommendations on solution

architecture, design, and roadmap.

• Configure Adobe Experience Platform services like Identity Service, Data Storage Layer, Profile

dataset, Real-time Customer Profile etc.

• Implement data ingestion from various sources like CRM, MPNs, Website data, Mobile apps using

APIs, Experience Data Model (XDM), schemas and mappers.

• Create customer, visitor and product audiences using segments and AI/ML powered segments.
• Configure destinations to activate audiences in channels like email, Journey Optimizer, Ad Cloud

and CRM systems.

• Implement Journey Optimizer features like journey orchestration, triggers, automations, actions,

messages, and offers.

• Develop custom applications, workflows, and APIs to extend the platform as per customer needs.
• Troubleshoot technical issues, debug, and optimize performance of customer implementations.
• Provide post go-live support, enhancements, maintenance, and upgrades for customer solutions.
• Conduct product training, knowledge transfer and share best practices.
• Continuously track product updates and improve solution recommendations for evolving customer

needs.