Job
Description
We make financial choices carefully based on the needs of the children, students and our schools. Getting better is what drives us. We positively engage with personal and professional development and school improvement. ISP Group CRM Specialist Key Responsibilities HubSpot CRM - Onboarding and Support Support the Regional teams to onboard newly acquired schools on the ISP admissions process implemented in HubSpot. Support the day-to-day running of core ISP admissions activity within HubSpot, including interacting with business users and technology partners to support the HubSpot CRM environment. Optimise the overall usage of application to improve daily operations and boost productivity and enrolment performance. Provide ongoing support to team members regarding CRM-related inquiries and issues. Liaise with the group support team in case of process deviations, enhancement requests or potential risks. Work with the external support agency to resolve issues and deliver solutions for internal ISP customers. Collaborate with the Regional CRM and Marketing teams to support the creation of email marketing campaigns, newsletters, and other customer communication materials required in HubSpot. Design and execute automated workflows, including welcome emails, re-engagement campaigns, and offer or events emails aligned with the regional marketing goals and KPIs. Segmenting lead generation lists based on marketing campaigns and effectiveness (performance marketing). Tracking and measuring the effectiveness of marketing campaigns in CRM. Manage and maintain the CRM database, ensuring data accuracy, integrity, and hygiene. Regularly analyse customer data to identify trends, preferences, and opportunities for improvement for the schools and overall region Overseeing data integrity within HubSpot CRM through data import management, data cleaning up, and deduping etc. Generate reports and insights to inform decision-making for the future CRM initiatives and campaigns and share the insights with the regions. Work closely with marketing, admissions and communications teams to align CRM strategies with overall marketing efforts. Review, recommend and implement best practice processes and procedures within HubSpot Collaborate with Admissions teams to ensure seamless lead management and nurturing processes or workflows are created to handle the incoming parent enquiries. Team Training & Implement Best Practices Research and keep the ISP knowledge base up to date with the latest information on HubSpot and related technologies. Create and update the HubSpot training material as well as technical documents. Accordingly, train regional teams on CRM usage, best practices, and data entry guidelines to ensure data sanity and integrity. Managing the optimisation of our HubSpot instance, including platform integrations, workflow development & management, templates, and troubleshooting Serve as the technical subject matter expert for all things HubSpot - implementation or troubleshooting. Consult on and implement advanced marketing ops topics (e.g. attribution, lead scoring, and inbound/outbound approaches, etc.), sales ops topics (e.g. sales enablement, sales org structures, and sales process optimization, etc.), tech stack topics, and service ops topics (e.g. client onboarding, customer support, service org structure and service process optimization). Skills, Qualifications and Experience 2 or more years experience as a HubSpot Administrator, Developer or Consultant. HubSpot Sales or HubSpot Marketing Software certifications. 3 or more years of experience working directly with sales or marketing teams to gather stakeholder requirements and translate and implement the business needs to technical specifications. Strong organizational, project management, and analytic skills. A deep understanding of all aspects of HubSpot configuration and technical/functional capabilities. Ability to advise and implement best practices. Exceptional written and oral communication skills are essential. A Bachelors Degree in Business, Marketing or a related field. Basic proficiency or working knowledge of HTML and CSS (Preferred).
