International Brand Manager

Founded in 2019, Traya is one of India's largest digital health-tech platforms for haircare and hair loss. The mission of Traya is to leverage technology to provide healthcare solutions to over 520 million Indians experiencing hair loss. The comprehensive solution includes doctor-backed medicines, access to Traya doctors, personal hair coaching, customized diet plans, and more. Traya was founded by Saloni Anand, a techie-turned-marketeer, and Altaf Saiyed, a Stanford Business School alumnus. The company has garnered institutional capital from prominent VCs like Fireside Ventures, Kae Capital, and Whiteboard Capital. With over 2.5 lakh customers, Traya boasts a success rate of 93% and has achieved a 30% month-on-month growth over the past year. Traya aims to create awareness about hair loss, reduce stigma associated with it, and address the emotional and psychological impact on customers. The company combines Ayurveda, Allopathy, and Nutrition to offer a holistic solution for hair loss patients. The unique platform of Traya diagnoses the patient's hair and health history to identify the root cause of hair fall and delivers customized hair kits to their doorstep. The company provides support through medically-trained hair coaches and proprietary technology to guide customers throughout their hair growth journey. The role of the International Brand Manager at Traya involves driving brand strategy, positioning, and execution for Traya in international markets. This position requires a deep understanding of cultural nuances, market trends, and consumer behavior to establish and enhance Trayas brand equity globally. Key Responsibilities include: - Developing and implementing Brand Vision and identity across the organization - Creating go-to-market strategies for new international regions - Conducting research to identify market-specific insights for communication and product decisions - Collaborating with cross-functional teams to adapt the brand for different cultural contexts - Monitoring global and local market trends and analyzing consumer insights - Leading integrated marketing campaigns from conceptualization to execution - Defining and tracking brand health metrics - Conceptualizing and executing innovative marketing campaigns to enhance brand awareness Required Experience: - MBA from Tier-1 B School with 3 to 6 years of experience in FMCG, CPG, and consumer internet Brand Marketing - Proven expertise in creating and leading Brand Strategy, including Brand Positioning and Identity, especially in global markets - Strong experience in designing Brand Communication Message strategy and executing it across various touchpoints - Proficiency in defining and managing Brand Health Scorecard - Experience in managing creative and media agencies - Ability to drive revenue growth through ATL channels This role offers an exciting opportunity to shape Trayas brand presence in international markets and drive brand equity through strategic marketing initiatives.,