Instagram & TikTok Content Creator — SANA + Mavara DTC

We’re looking for a creator who thinks in short-form video, lives on the FYP and Reels tab, and instinctively knows how to make a brand feel human, stylish, clever, and scroll-stopping. You have a fast brain, a sharp sense of humour, and zero fear of trying something unexpected.

Working closely with Brand Owners and Designers, you’ll lead content creation across TikTok and Instagram—from concept to camera to publish.

This is a contract role focused primarily on building our TikTok and Instagram presence, with room to repurpose content across Shorts when relevant.

What You’ll Do

• Be the creative engine for our TikTok and Instagram channels—pitching, filming, editing, and posting daily video content
• Appear on camera and/or direct talent as needed
• Track trends, memes, formats, and sounds in real time—and jump on them while they’re still hot
• Develop recurring content formats or “series” that drive familiarity, retention, and brand love
• Collaborate with our Director of Social Media to align on brand voice, campaign timelines, and product storytelling
• Monitor performance analytics and iterate quickly—test fast, learn faster
• Repurpose select content into YouTube Shorts when bandwidth allows

What Success Looks Like

• Publishing

  3–5 short-form videos per day

  (90–150/month) across TikTok and Instagram
• Creating

  1–2 recurring series

  that followers recognize and consistently engage with
• Fast turnarounds on filming and edits
• Noticeable growth in engagement, organic reach, and audience sentiment within the first 30 days
• Your secret answer: 2024



What We’re Looking For

• 2+ years

  of short-form content creation experience with a focus on TikTok and/or Reels
• A portfolio that shows you can be funny, fast, culturally fluent, and brand-relevant
• Strong mobile-first editing skills (CapCut, Splice, Adobe mobile apps, etc.)
• Comfortable being on camera or directing others with a strong creative POV
• Deep understanding of brand voice—and how to keep things witty, weird, and memorable
• Highly reliable, communicative, and self-directed—you don’t wait to be told what’s trending