Influencer Specialist

As the Influencer Specialist, you strengthen and build the local community with a focus on the most fashion forward and on brand influencers/ambassadors. You contribute to added customer value, a strong brand and increased sales by being responsible of influencer strategies tactics. You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work. You set strategies and plans, implementing, executing and following up on influencer activities and engagement including paid partnership. You work closely with the Fashion PR Lead and the Showroom Team to build a network of ambassadors for HM to maximize synergies between earned and paid relationships.

Key responsibilities includes :

• Influencer Strategy Tactics

• Build a Sales Market strategy for influencers, together with the PR Communications Manager, based on insights regarding customer, brand, media competitive landscape
• Drive the influencer strategy/tactics for HM India, implement, execute, follow up and analyze both paid and earned influencer activities, based on the global and local communications and marketing plans.

• Agency Collaboration

  - Manage contact with collaborating agencies in connection to influencer activations

• Networking relationship building

  - You act as a brand ambassador for HM and Identify, maintain and develop a network on a Sales Market level with the appropriate influencers, celebrities and other opinion leaders. Work proactively to get earned product placements and present latest collections and news.

• Follow Up -

  Monitors and analyses the results of influencer activities in order to calculate ROI insights and measure impact of local strategy, both through internal data but also with influencer data gathered by collaborating agencies and relevant systems

• Collaboration/Stakeholder management -

  You ensure a close collaboration with the Fashion PR Showroom team to maximize synergies between paid and earned relationships

To be successful in the role as the Influencer Specialist, you should have a strong branding focus, combined with a commercial approach and are insight- and data-driven with proven ability to drive results and work towards goals. You are branding an

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