Influencer Marketing - Team Lead

2 - 6 years

0 Lacs

Posted:1 day ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Team Lead in the Influencer Business division, your role will involve driving talent partnerships, optimizing influencer sourcing, and leading campaign execution end-to-end. This position is ideal for someone who possesses a deep understanding of the creator ecosystem, strong negotiation skills, and the ability to build scalable systems for discovering and managing influencer talent. Key Responsibilities: - **Influencer Scouting & Onboarding:** You will be responsible for identifying and onboarding the right creators for brand campaigns across various categories and regions. - **Talent Relations:** Build and manage strong relationships with influencer agencies, managers, and independent creators to secure the best talent at competitive costs. - **Negotiation & Deal Management:** Lead negotiations, finalize deliverables, and ensure smooth onboarding and compliance for each campaign. - **Campaign Oversight:** Manage influencer selection, content approvals, and performance tracking to deliver top-tier client outcomes. - **System & Process Building:** Establish tech-led scouting and evaluation processes to continuously discover new, high-performing creators. Qualifications Must-Haves: - MBA from a recognized institution. - 2+ years of experience in marketing, digital, consulting, brand management, or media/agency roles. - Strong client-facing and stakeholder management experience (clients, vendors, internal teams). - Proven leadership in managing teams and owning P&L. - Deep understanding of influencer marketing, affiliate models, and creator platforms. - Strong analytical mindset; comfortable with data tools, reporting, and driving decisions through metrics. - Exceptional communication, negotiation, and execution skills. - Experience in high-growth or startup-like environments with agility and ownership. Preferred: - Hands-on experience with influencer/affiliate campaign execution. - Exposure to negotiation scenarios such as contracts, vendors, pricing. - Track record of quantifiable impact in terms of campaign results, revenue growth, and engagement metrics. - Passion for the creator economy and digital commerce trends.,

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