Influencer Marketing Specialist

Mosaic Wellness is a company dedicated to developing digital-first health coaches focusing on elective health concerns with the mission of helping Indians live more fulfilling lives surrounded by wellness and grace. Man Matters, Be Bodywise, and Little Joys are online platforms catering to men, women, and kids respectively, providing personalized solutions and expert consultations for various health issues. As a Senior Influencer Marketing Executive with 2-3 years of experience, your primary responsibilities will include developing influencer marketing strategies aligned with business objectives, identifying growth opportunities, and managing influencer relationships. You will lead the planning and execution of influencer campaigns, collaborating with internal teams for cohesive implementation across different channels. You will be responsible for sourcing and evaluating influencers that resonate with the brand's values and target audience, negotiating contracts, and ensuring deliverables meet brand guidelines. Monitoring campaign performance metrics, analyzing results, and preparing detailed reports to showcase ROI and key insights will be crucial in this role. To excel in this position, you should have a proven track record in influencer marketing, strong relationship-building skills, and the ability to think creatively while also being analytical. Experience in D2C/health and wellness sectors would be advantageous. Staying updated on industry trends, competitor strategies, and implementing innovative influencer marketing techniques are essential to drive successful campaigns and capitalize on new opportunities.,