Influencer Marketing Manager

3 - 4 years

10 - 12 Lacs

Posted:1 day ago| Platform: Naukri logo

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Full Time

Job Description

Job Overview:

We are looking for a proactive and detail-oriented Influencer Marketing Manager Operations to
lead the planning, execution, and management of end-to-end influencer campaigns. In this role, you will be the operational backbone of the influencer verticalmanaging influencer relationships, ensuring timely execution, and delivering high-impact campaigns that meet client objectives.

Responsibilities:
1. Campaign Execution & Management:Plan, coordinate, and execute influencer campaigns across platforms like Instagram, YouTube, LinkedIn, and others, ensuring timelines, deliverables, and KPIs are met.2. Influencer Sourcing & Coordination:Identify, shortlist, and manage a network of relevant influencers (micro to macro) based on campaign goals, audience fit, and budget.3. Negotiation & Onboarding:Handle negotiations, contracts, and onboarding of influencers while ensuring compliance with brand guidelines and deliverables.4. Client Coordination:Work closely with account managers and clients to understand campaign briefs, align expectations, and provide regular updates and reports.5. Timeline & Workflow Management:Create detailed project timelines, manage content calendars, and ensure all stakeholders are aligned on campaign progress.6. Quality Control:Review influencer content for brand compliance, creativity, and effectiveness before it goes live.7. Reporting & Analytics:Monitor campaign performance metrics (reach, engagement, conversions, etc.) and prepare post-campaign reports and learnings.8. Vendor & Budget Handling:Track budgets, payments, and influencer invoices to ensure timely and accurate processing.9. Trends & Insights:Stay updated with influencer trends, content formats, and best practices to continually improve campaign quality and effectiveness.Requirements:3-4 years of experience in influencer marketing campaign operations/execution.Strong understanding of influencer landscape, platform algorithms, and content formats.Excellent organizational and multitasking skills.Proficiency in tools like Excel/Google Sheets, influencer discovery platforms, and reporting dashboards.Strong communication skills (written and verbal) to interact with both influencers and internal teams.Ability to manage multiple campaigns simultaneously under tight deadlines.Detail-oriented mindset with a passion for process and performance.

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Moshi Moshi logo
Moshi Moshi

Digital Marketing

New York

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