Influencer Marketing Executive

About us/Company overview:

mCaffeine is Indias 1st caffeinated personal care brand with an exciting range of Caffeinated products for young and aspiring millennials. We believe in Confidence over all skin & body biases. Redefining the age-old notions of beauty associated with colour, we never sell insecurities. We have vowed not to make fairness products. At mCaffeine beauty has no colour or gender. It&aposs about you. You are a revolution, a culture, a routine, a high, and essentially now - a Lifestyle. You are Bold, Young, and Confident.

Come, join the pack!

Job Overview:

Influencer Marketing Executive

Responsibilities:

Influencer Discovery & Outreach:

• Research and identify relevant influencers that align with our brand values.
• Reach out to influencers, pitch collaboration ideas, and maintain timely follow-ups.
• Maintain and update influencer databases regularly.

Campaign Coordination:

• Support the planning and execution of influencer campaigns.
• Coordinate sample/product dispatch, content deadlines, and posting schedules.
• Share creative briefs and ensure brand guidelines are followed.

Content & Engagement Tracking:

• Track influencer posts and compile content for internal and external use.
• Monitor engagement and compile performance reports.
• Assist in UGC collection and content approvals.

Relationship Management:

• Help build and nurture long-term relationships with influencers and creators.
• Ensure timely communication and manage basic negotiation within set budgets.

Cross-team Support:

• Collaborate with social media, content, and performance marketing teams for content amplification.
• Support influencer gifting and event campaigns (if applicable).

Qualifications:

• 02 years of experience in influencer marketing, social media, PR, or related fields.
• Passionate about content, creators, and the influencer ecosystem.
• Excellent communication and organizational skills.
• Previous internship or freelance work in influencer marketing or social media.
• Ability to manage multiple tasks and deadlines efficiently.

Social Media handles:

Website - https://www.mcaffeine.com/pages/about-us

LinkedIn - https://www.linkedin.com/company/mcaffeine/mycompany/

Instagram - https://www.instagram.com/mcaffeineofficial/

Contact us:

Careers [HIDDEN TEXT]