Influencer Marketing Executive

Job Description

Identify Collaborate: Research and onboard relevant influencers across categories, ensuring alignment with brand objectives. Campaign Execution: Assist in planning and executing influencer campaigns, from sourcing talent to content approvals and tracking performance. Negotiation Contracting: Handle discussions with influencers, agencies, and talent managers to finalize partnerships within budget. Content Briefing: Develop clear and structured briefs for influencers, ensuring content aligns with brand guidelines and campaign goals. Performance Tracking: Monitor influencer content performance and provide data-driven insights to optimize future campaigns. Cross-Team Coordination: Work closely with internal teams to integrate influencer marketing seamlessly into brand campaigns. Requirements: Strong understanding of influencer ecosystems, including micro, macro, and celebrity influencers. Excellent communication and relationship-building skills. Familiarity with social media trends, content formats, and engagement strategies. Ability to analyze campaign performance and optimize for better results. Bonus: Experience with influencer marketing platforms and contract negotiations.