Influencer Marketer

Role Overview

Influencer Marketing & PR professional

Key Responsibilities

• Influencer Marketing:

• Identify, onboard, and manage influencers, creators, and brand advocates across categories (tech, lifestyle, gaming, etc.).
  
• Develop influencer marketing strategies and campaigns aligned with brand objectives.
  
• Negotiate collaborations, track deliverables, and measure ROI of influencer activities.
  
• Monitor influencer content, ensuring alignment with brand tone and guidelines.
  

• Public Relations (PR):

• Build and maintain strong relationships with media houses, journalists, and PR agencies.
  
• Draft press releases, media kits, and brand communication content.
  
• Coordinate product launches, press meets, and media events.
  
• Monitor media coverage and generate reports to evaluate brand visibility.
  

• Brand Communication & Strategy:

• Collaborate with internal teams for campaign ideation and execution.
  
• Ensure consistent messaging across all external communications.
  
• Explore opportunities for collaborations, partnerships, and sponsorships to enhance brand reach.