You are an Influencer Marketer responsible for planning, executing, and managing collaborations with social media influencers to promote products, services, or campaigns. Your role involves identifying relevant influencers, negotiating partnerships, and tracking campaign performance to ensure brand goals are met. You will be tasked with creative storytelling and content ideation, developing innovative narratives that resonate with the essence of Famyo products. Crafting engaging, humorous, and relatable content for social platforms, you will drive excitement for new product drops and limited-edition collections. Additionally, experimenting with new content formats such as Reels, Stories, and YouTube Shorts is essential to build brand fandom among kids and parents. In terms of influencer scouting and management, you will identify and onboard influencers, kid creators, and micro-celebrities that align with Famyos collectible brand positioning. Building and nurturing relationships with influencers to amplify brand visibility through authentic storytelling is a key aspect of your role. You will also manage influencer shoots, ensuring alignment with Famyos brand aesthetics and character-driven narratives. Your responsibilities include being hands-on with content creation, shooting, and editing clips, reels, and product videos independently if required. Capturing behind-the-scenes moments, product styling, and influencer collaborations for organic engagement is crucial. Additionally, creating limited-edition reveal videos and collectible unboxing experiences will be part of your content creation tasks. Handling Famyo's social media pages with a focus on engagement, humor, and organic growth is another key responsibility. You will strategically plan and execute content calendars, stories, and interactive sessions while analyzing performance metrics and optimizing content based on data-driven insights. Tracking campaign performance, influencer ROI, and engagement metrics is crucial for your role. Leveraging insights to enhance influencer strategies and content impact, you will continuously optimize campaigns to drive brand growth and awareness. Requirements for this role include a Bachelor's degree in Marketing, Communications, or a related field, along with 1-3 years of experience in influencer marketing or social media management. Proven experience in content creation and familiarity with social media analytics tools and software are desirable skills. We are looking for a Creative Hustler who is unafraid to experiment with new ideas, formats, and narratives. A Camera-Ready individual willing to pick up a camera, shoot, and create engaging visual content independently is ideal. A Social Media Whiz with a deep understanding of Instagram, YouTube, and emerging platforms, a People Connector with excellent networking skills to build genuine relationships, an Analytical Mindset to interpret data and adjust strategies, and a Self-Starter who takes initiative and thrives in a fast-paced environment. Joining us offers you the opportunity to unleash your creativity with minimal red tape, collaborate with a young, passionate team committed to building something iconic, and enjoy a competitive salary with growth opportunities in a rapidly scaling D2C brand.,
Role Overview: You will be working as an Influencer Marketer responsible for planning, executing, and managing collaborations with social media influencers to promote products, services, or campaigns. Your role involves identifying relevant influencers, negotiating partnerships, and tracking campaign performance to ensure brand goals are met. Key Responsibilities: - Creative Storytelling & Content Ideation: - Develop innovative narratives resonating with the essence of Famyo products. - Craft engaging, humorous, and relatable content for social platforms. - Experiment with new content formats like Reels, Stories, and YouTube Shorts. - Influencer Scouting & Management: - Identify and onboard relevant influencers and kid creators. - Build and nurture relationships with influencers for brand visibility. - Manage influencer shoots aligning with brand aesthetics. - Content Creation & Shooting: - Be hands-on with content creation, shoot, and edit clips independently. - Capture behind-the-scenes moments and influencer collaborations. - Create limited-edition reveal videos and collectible unboxing experiences. - Social Media Management: - Handle social media pages focusing on engagement and organic growth. - Strategically plan content calendars, stories, and interactive sessions. - Analyze performance metrics and optimize content based on insights. - Data Analysis & Optimization: - Track campaign performance, influencer ROI, and engagement metrics. - Leverage insights to enhance influencer strategies and content impact. - Continuously optimize campaigns for brand growth. Qualifications Required: - Bachelor's degree in Marketing, Communications, or related field. - 1-3 years of experience in influencer marketing or social media management. - Proven experience in content creation with a portfolio of reels, stories, or YouTube clips. - Strong written and verbal communication skills. - Familiarity with social media analytics tools and software. Additional Information: You will be working in-office with fixed shift timings from 10am-7pm (Mon-Sat) and have Sundays off. The location of the job is in Indiranagar, Bangalore. The salary offered is 4-5 LPA.,