ICETS Q2-26 - Marketing

• Infosys Center for Emerging Technology Solutions iCETS is the Emerging Technologies solution incubation partner for Infosys clients and service lines
• iCETS focuses on incubation of NextGen services and offerings by identifying and building technology capabilities to accelerate innovation
• The current areas of incubation include AI ML Blockchain Computer Vision Conversational interfaces AR VR Deep Learning Advanced analytics using video speech text and much more
• To support iCETS marketing and evangelization campaigns through branding and advocacy of key iCETS people and offerings leading to brand recall and mindshare
• Accelerate endeavours with branding activities by coordinating and promoting internal and external events
• Highlight unit achievements and aid the endorsement process for innovative thought leadership

Key Responsibilities:

• Work closely with various Centers of Excellence and help articulate their solutions in a manner that can resonate with business clients
• Work with cross functional team of researchers domain experts sales team architects and development teams for marketing collateral creation
• Contribute toward creating artifacts Mailers Newsletters Social Media Posts Webinars Marketing Videos Point of Views Case Studies Blogs Artifacts for Customer Visits etc
• Creatively showcase technology solutions and offerings
• Actively handle work towards marketing campaigns for events to facilitate branding of technologies
• Help ideate and conceptualize content artifacts for Client Contextualization

Technical Requirements:

• Primary skills Domain Marketing Brand Management Domain Marketing Direct Marketing CRM Below the line marketing digital marketing Domain Retail Market Research Technology Digital Marketing Digital Marketing ALL
• Experience in content and social media marketing
• Excellent spoken and written communication skills
• Hands on experience in articulating business case studies
• Ability to grasp new emerging technology use cases
• Ability to work closely with Technology Design Teams
• Ability to create content collateral work with external vendors to create these
• Experience in organizing corporate events seminars webinars for product evangelization lead generation

Additional Responsibilities:

• Ability to work with clients to identify business challenges and contribute to client deliverables by refining analyzing and structuring relevant data
• Awareness of latest technologies and trends
• Logical thinking and problem solving skills along with an ability to collaborate
• Ability to assess the current processes identify improvement areas and suggest the technology solutions
• One or two industry domain knowledge

Preferred Skills: