HOSPITAL MARKETING EXECUTIVE

The Hospital Marketing Executive / Public Relations Officer (PRO) role at Dr. Haldar's OrthoVision Healthcare in Noida-201305 involves promoting hospital services, building the brand, maintaining relationships with patients, doctors, media, and the community, and developing effective marketing strategies. This position requires a combination of marketing expertise, communication skills, and healthcare industry knowledge. Key responsibilities include planning and executing marketing strategies, organizing community outreach programs, liaising with corporate clients and referral doctors, promoting the hospital through digital and traditional channels, coordinating marketing materials, monitoring market trends, and maintaining relationships for generating referrals. In terms of Public Relations (PRO) duties, responsibilities include managing external and internal communications, patient relations, representing the hospital in public forums, and coordinating VIP visits. Qualifications for this role include a Bachelor's degree in Marketing, Business Administration, Public Relations, or Healthcare Management, 2-4 years of experience in healthcare marketing or related fields, knowledge of hospital operations and patient relationship management, proficiency in digital marketing tools and CRM software, and fluency in local/regional languages is an advantage. The desired skills and competencies for this position include strong communication and interpersonal skills, excellent organizational abilities, strategic thinking, patient-centric approach, ability to work under pressure, and networking skills. Working conditions involve office-based work with field visits, weekend or evening work for events, and travel within local/regional areas for marketing activities. This is a full-time role with a fixed shift schedule and performance bonus.,