Hiring For Performance Marketing Specialist_B2B_US Market

Performance Marketing Specialist B2B (US Market)

Location:

About the Role:

Performance Marketing Specialist

Youll manage full-funnel performance campaigns, align with sales for ABM initiatives, and help drive predictable pipeline growth for our product/service offerings.

Key Responsibilities:

Performance Marketing (Core Responsibility)

• Plan and manage paid digital campaigns across

  Google Ads

  ,

  LinkedIn

  , and

  Meta

  to drive qualified B2B leads
• Own and optimize key KPIs including

  CPL

  ,

  CAC

  ,

  ROAS

  ,

  CTR

  , and

  conversion rates

• Execute

  A/B testing

  across creatives, landing pages, and targeting strategies to improve campaign performance
• Implement custom event tracking and funnel analysis using

  GA4

  and

  GTM

• Build

  retargeting strategies

  ,

  lookalike audiences

  , and manage campaigns through multiple buying stages

Account-Based Marketing (Strategic Focus)

• Collaborate with sales and content teams to identify and target

  high-value accounts

• Develop and execute

  ABM campaigns

  across email, LinkedIn, and web—tailored to specific account segments
• Create personalized journeys and ad experiences for

  decision-makers within target accounts

• Track and report account engagement to support sales outreach and deal progression
• Use tools like

  Apollo, ZoomInfo

  , or similar for data enrichment and account insights

SEO (Supportive Function)

• Coordinate with the content team to ensure landing pages and key assets follow

  basic SEO best practices

• Monitor site health and visibility using tools like

  Google Search Console

• Assist in improving organic discoverability for campaign landing pages over time
  

Who You Are:

• A performance-driven marketer with

  3–4 years of B2B digital marketing experience

• Skilled in running

  paid media campaigns

  focused on lead generation and measurable ROI
• Familiar with

  ABM strategy execution

  and personalizing marketing for enterprise buyers
• Experienced in targeting

  US-based audiences

  across paid and organic channels
• Analytical, creative, and comfortable working in a fast-paced, metric-focused environment
  

Why Join Us?

You'll play a critical role in driving demand and revenue from key accounts in the US market. If you're passionate about B2B performance marketing, ready to own outcomes, and eager to experiment with ABM strategies—this is the role for you