Head of Marketing

Job Description

Advanced leadership collaboration engagement skills to effectively interact with senior level stakeholders. ABM campaign planning and execution include building theme narratives, messaging/positioning, publishing and promotion. Establish personas and buyer journeys using data, research, and insights. Sales enablement by collaborating with business and account teams to develop messaging narrative and structured frameworks to proactively communicate to the enterprise on Industry matters. Analyst Relationship management - Monitor and contribute to industry and analyst responses and messages for Industry marketing goals. Develop GTM initiatives including planning bespoke industry events, identify large Industry forums to leverage, plan strategic webinars, and other social/digital platforms through which leads can be generated and nurtured. Strong core consulting skills Reporting Ownership: Define processes and timelines for marketing planning and reporting including regular reviews of marketing performance through KPI tracking and reporting. Manage the weekly/ monthly/ quarterly and annual reporting process as per guidelines. Integration with corporate functions: Collaborate with teams across marketing, business operations, sales, finance, legal/compliance, HR and other lines of business to translate business objectives into marketing metrics, and provide communication, education, tracking and reporting on metrics and business results from marketing investments. Ensure compliance with corporate policies and regulations. Show more Show less