Head of Marketing (Growth)

Head of Growth Marketing (Leadership Role)

Location:

Type:

Company:Bullet

About Bullet

90-second microdramas

Head of Growth Marketing

Role Overview

Head of Growth Marketing

You'll lead a team, build systems from scratch, align with founders closely, and play a pivotal role in taking Bullet from early traction to mass scale.

Key Responsibilities

1. Growth Strategy & Leadership

• Build and lead Bullet's growth function across Paid, CRM, Analytics, and Creative Ops.
• Develop and execute Bullet's 0?1?10 growth roadmap with clear north star metrics.
• Translate Bullet's microdrama vision into sharp growth loops and habit-forming journeys.
• Own weekly and monthly growth KPIs: installs, retention, sessions, LTV, revenue.

2. Performance Marketing (Meta, Google, UAC)

• Scale Meta, Google UAC, YouTube, and TikTok-like channels with efficiency.
• Build campaign structures, creative testing systems, and ROAS + LTV-linked optimization.
• Manage large monthly budgets with a performance-first mindset.
• Use AppsFlyer/Firebase as the single source of truth and reconcile attribution deltas.

3. Retention, Lifecycle & CRM

• Build retention funnels for D1/D7/D30 using CleverTap or equivalent.
• Design personalized push, in-app, and email journeys based on user taste and cliffhanger patterns.
• Execute reactivation and win-back strategies to improve lifetime usage and monetization.

4. Data, Analytics & Experimentation

• Create a strong experimentation culture rapid A/B testing with measurable iteration.
• Partner with Product to optimize onboarding, watch funnels, and monetization paths.
• Drive insights on user behavior, consumption cycles, content performance, and cliffhanger efficacy.
• Build dashboards with Analytics teams (Looker, BigQuery, Mixpanel/Firebase).

5. Cross-functional Ownership

• Work closely with Founders, Product, Content, Revenue, and Engineering teams.
• Support content launches through integrated growth + distribution campaigns.
• Push the organization toward data-driven and user-focused decision-making.
• Represent Growth in leadership discussions, board updates, and strategic planning.

What Success Looks Like

• Bullet scales to

  5M MAU+

  with a strong retention curve.
• Cost-efficient acquisition with

  LTV/CAC-positive

  performance marketing.
• Retention improves through personalized content journeys and habit loops.
• Growth systems and playbooks become predictable, reliable, and scalable.
• Growth team maturely handles analytics, creative ops, retention, and PLG.

What We're Looking For

1. Experience & Skills

• 712 years of experience in

  growth/performance marketing

  for consumer apps.
• At least 23 years leading teams or managing multi-function pods.
• Deep expertise in

  Meta Ads, Google Ads (UAC), attribution tools (AppsFlyer), CRM (CleverTap), Firebase

  .
• Strong understanding of

  cohorts, retention, LTV modeling, funnel optimization

  .
• Hands-on experience scaling from

  early-stage growth to multiple million MAUs

  .

2. Leadership & Startup Fit

• Has built or scaled growth teams in fast-paced environments.
• Founder-style ownership comfortable with ambiguity, resource constraints, and speed.
• Strategic thinker with the ability to move from vision ? execution ? measurement.
• Comfortable operating in a content-tech environment with rapid content cycles.

3. Cultural Alignment

• Bias for action, clarity, and accountability.
• Low ego, high collaboration mindset.
• Passion for new-age entertainment formats, micro-content, and user behavior patterns.
• Strong communicator with a data-first approach.

Why Join Bullet

• Shape India's next big entertainment revolution with microdramas.
• Work directly with founders and the Zee ecosystem while retaining startup agility.
• Build from scratch: systems, teams, funnels, experiments, and growth playbooks.
• Opportunity to create a

  mass-scale cultural product

  loved by millions.
• A culture that values speed, creativity, ownership, and sharp execution.