Head of E-commerce (Partner)

Location:

Type:

Comp:

E-commerce vertical

1. Direct-to-consumer (D2C)

   customers who want high-quality, science-aligned wellness products

2. Prvnt patients/members

   , where products are integrated into care plans and replenishment flows

curation and trust

Head of E-commerce

P&L + Growth

• Own revenue, margin, CAC/LTV, repeat rate, and profitability
• Build the D2C acquisition engine (paid, search, partnerships, affiliates, organic)
• Own CRO and site performance (funnel, landing pages, checkout, AOV)

Product Curation + Merchandising

• Define category strategy: merch, supplements, wellness products/devices, diagnostics where appropriate
• Build a clear merchandising logic (hero products, bundles, seasonal drops, replenishment)
• Set pricing, promos, subscription/replenishment mechanics, and assortment strategy

Quality & Trust System (core requirement)

• Build the framework for Prvnt-approved products
• Set vendor standards and onboarding (documentation, audits where needed, COAs, batch testing requirements)
• Coordinate third-party testing/verification workflows for relevant categories
• Ensure claims, labeling, and marketing are compliant and defensible (no hype, no risky promises)

Clinic + Patient Channel Integration

• Build the bridge between clinic recommendations and commerce execution
• Create care plan flows: practitioner-recommended bundles, patient replenishment, post-visit follow-ups
• Work with clinical leadership so the store supports outcomes and patient experience (not noise)

Ops + Fulfillment

• Own stack and operations: Shopify (or equivalent), payments, logistics/3PL, returns, customer support
• Inventory planning, demand forecasting, supplier relationships, and unit economics discipline
• Build a reliable delivery experience and high NPS

Team + Execution

• Hire and manage a lean team (growth, ops, CX, merch) + agencies where needed
• Establish weekly reporting cadence and KPI dashboards

• 712+ years building/scaling D2C or e-commerce businesses (wellness/health categories strongly preferred)
• Proven P&L ownership with strong unit economics and operational discipline
• Strong taste + judgment in merchandising (what to carry, what not to carry)
• Real understanding of quality: suppliers, COAs, testing, compliance, claims risk
• Comfortable moving fast while maintaining high standards and process
• Bonus: experience in GCC markets, regulated categories, subscriptions/replenishment

• Competitive base salary

• Minor equity in Prvnt (parent company)

• Meaningfully larger equity in the E-commerce vertical

  (vesting + performance-linked; details shared with shortlisted candidates)