Head Marketing & Brand Strategy

Head

Hyderabad

Reports To: Director

Role Purpose

To architect and lead the marketing, branding, and communication strategy that positions Excellencia Junior Colleges CBSE & International Schools as a pioneering hub of innovation, global learning, and Indian wisdom driving trust, admissions, and long-term reputation.

Key Responsibilities

1. Brand Leadership :

• Define and evolve the brand identity in alignment with the schools philosophy: innovation, wisdom, and global relevance.
• Create compelling storytelling around student success, faculty excellence, and institutional vision.
• Ensure consistent application of the brand identity across all touchpoints, including signage, brochures, digital platforms, and events.

2. Strategy & Planning :

• Design the annual marketing calendar, integrating both offline and online campaigns.
• Align marketing efforts with the academic calendar admissions, Olympiads, exam results, key events, and new program launches.
• Research market trends, competitor strategies, and parent/student expectations to inform decision-making.

3. Digital & Performance Marketing :

• Oversee digital presence, including the website, SEO, SEM, Facebook/Instagram ads (Meta Ads), YouTube, LinkedIn, WhatsApp campaigns, and other key digital marketing platforms.
• Optimize paid campaigns for lead generation and brand engagement.
• Monitor analytics dashboards to track ROI, CPL (Cost Per Lead), and conversion ratios.

4. Admissions & Growth Marketing :

• Develop lead nurturing systems from inquiry counselling conversion.
• Build CRM automation for personalized parent communication.
• Partner with the academic and counsellor teams to align brand voice with parent engagement.

5. Events, PR & Community Building :

• Plan and execute high-impact events, such as open houses, webinars, and educational conferences, while managing press coverage, alumni engagement, and strategic partnerships with innovation labs, universities, and global education bodies.
• Build PR relationships with education journalists, bloggers, and award organizers.
• Manage photo/video shoots and press releases that reflect authentic brand values.

6.Leadership & Team Development :

• Build and mentor a high-performing, cross-functional marketing team, including digital, design, content, and admissions, fostering a collaborative and data-driven work culture.
• Partner with academic heads to create integrated campaigns celebrating learning excellence.
• Foster a data-driven, creative, and collaborative culture within the team.

Preferred candidate

• MBA / PGDM in Marketing, Communications, or related field.
• 8 - 15 years of experience (preferably in education, edtech, or consumer brand sectors), with a strong track record of leadership in marketing and brand strategy.
• Proven expertise in digital marketing, storytelling, and brand building.
• Excellent communication, analytical, and team leadership skills.
• Passion for education, creativity, and youth engagement.