Head Digital Marketing

G D Goenka

12 - 20 years

0 - 3 Lacs

Gurugram

Posted:1 day ago| Platform:

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Skills Required

Digital Campaigns Digital Strategy multi-channel digital campaigns Google Ads SEO Marketing Strategy funnel marketing strategies Google Analytics Strategic Marketing Planning Lead Generation Campaign Planning Media Planning Campaign Management

Work Mode

Work from Office

Job Type

Full Time

Job Description

Head of Digital Marketing

Role & responsibilities

Develop and lead
a comprehensive digital marketing strategy to drive lead generation, student enrolment, and brand growth
Plan and execute
multi-channel digital campaigns
(SEO, SEM, display, social media, email, influencer marketing, and content marketing)
Build effective
funnel digital marketing strategies
to convert prospects into students for various programs or courses
Partner with admissions, academic, and product teams to create relevant, targeted campaigns
Manage and optimize
performance marketing
across platforms like Google Ads, Facebook/Meta, LinkedIn, and YouTube with a focus on ROI, CPL, and CAC
Drive organic growth via
SEO
, high-quality content (blogs, videos, student stories), and web experience optimization
Lead the development of
personalized email campaigns
using automation and CRM tools (e.g., HubSpot, Salesforce, Marketo)
Leverage analytics tools (e.g., GA4, Hotjar, Mixpanel) to measure campaign effectiveness, user journeys, and continuously improve performance
Supervise a team of digital marketers, content creators, and agency partners
Stay abreast of digital trends and
education sector innovations
to keep strategies cutting-edge and student-centric

Requirements:

Bachelors degree in Marketing, Business, Communications, or related field (MBA or advanced degree preferred)
1215 years of experience in digital marketing, with at least 8+ years in a leadership role
Proven track record in
education marketing, EdTech, online learning platforms, or universities
Expertise in
lead generation, funnel optimization, paid media
, and
student recruitment
Strong analytical and data interpretation skills
Experience with marketing automation, CRM, and analytics tools (HubSpot, Salesforce, GA4, etc.)
Excellent leadership, communication, and stakeholder engagement skills
Creative mind-set with a keen understanding of learner behaviour and digital touchpoints

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