Head – Demand Generation & Digital Marketing

Company Name- WINIT

Location: Hyderabad (Onsite)

Experience: 1015 years in B2B demand generation, inside sales, and digital marketing

leadership roles

Reporting To: CEO

The Opportunity

We're looking for a strategic leader and hands-on growth driver who can own the entire

demand generation engine while also doubling up as our Digital Marketing Head. This role

blends sales pipeline creation with digital brand building turning marketing into a predictable

revenue machine.

You'll lead high-impact inside sales, performance marketing, and brand campaigns, using

the latest AI-driven tools to drive awareness, generate quality leads, and ensure seamless

alignment between marketing and sales. You'll have the mandate to shape WINIT's presence

across India, the Middle East, and other key markets selling our SFA, DMS, Merchandising,

and AI offerings to enterprise customers.

What You'll Do

Demand Generation Leadership

? Own the end-to-end demand generation strategy across inbound, outbound, and

account-based marketing.

? Build and manage a high-performance inside sales team to consistently exceed

pipeline goals.

? Design high-conversion sales playbooks and workflows in alignment with revenue

targets.

? Partner with the sales team to ensure seamless lead handoff and feedback loops.

? Track and optimize pipeline metrics from lead to close to maximize ROI.

Digital Marketing Ownership

? Lead the digital marketing function from brand strategy to execution across

LinkedIn, Google, SEO, and other channels.

? Oversee website optimization, ensuring high performance, SEO best practices, and

strong conversion rates.

? Plan, execute, and optimize multi-channel ad campaigns (LinkedIn Ads, Google Ads,

etc.) targeting enterprise decision-makers.

? Direct the creation of high-impact marketing assets case studies, thought

leadership content, videos, and landing pages.

? Build and grow WINIT's LinkedIn presence into a top-of-mind brand for SFA, DMS,

Merchandising, and AI in enterprise sales.

AI-Enabled Growth Execution

? Leverage AI tools (ChatGPT, DeepResearch, AI-driven SEO tools, marketing

automation platforms) to speed up content creation, campaign optimization, and lead

scoring.

? Use AI analytics for audience insights, personalized outreach, and competitive

intelligence.

Team & Stakeholder Leadership

? Lead cross-functional alignment between marketing, inside sales, product, and customer

success.

? Mentor and grow a team of marketers, inside sales reps, and content creators.

? Run weekly performance reviews with clear actions tied to results.

What You Bring

? 10+ years in B2B demand generation, inside sales, and digital marketing, with at least 5

years in a leadership role.

? Proven track record of scaling lead generation and marketing programs in complex

enterprise sales cycles.

? Strong understanding of SFA, DMS, merchandising, or enterprise SaaS sales.

? Ability to own both pipeline creation and brand building simultaneously.

? Hands-on expertise in SEO, PPC, LinkedIn Ads, Google Ads, and CRM/marketing

automation platforms (HubSpot, Marketo, Salesforce).

? Strong analytical mindset able to turn data into decisions.

? Proven ability to sell value and benefits through marketing messaging.

? Experience in AI-powered marketing and sales enablement tools is a big plus.

? Excellent leadership, communication, and presentation skills.

? Entrepreneurial, proactive, and driven to deliver measurable results.

Why WINIT

? Lead both demand generation and digital marketing for a market leader in

AI-powered sales execution technology.

? Shape how top enterprise brands across India and the Middle East discover and buy

SFA, DMS, Merchandising, and AI solutions.

? The more pipeline you generate, the bigger your impact and the faster you grow

your career.

? Collaborate with a leadership team that values innovation, speed, and results.

? Work in a hands-on, high-growth environment where your ideas get implemented

fast.

If you're a growth leader who can own both revenue pipeline and brand dominance, and

thrive in an AI-first, results-driven environment, we want you in Hyderabad.