Head – Cosmetics

Key Responsibilities

• Go-to-Market Strategy (GTM):

• Develop and execute comprehensive go-to-market strategies for product launches, ensuring alignment across sales, product, and marketing teams.

• Product Positioning & Messaging:

• Create compelling product positioning, value propositions, and messaging that resonate with target audiences and differentiate our products in the market.

• Market Research & Customer Insights:

• Conduct market and competitor research to identify trends, customer needs, and growth opportunities. Translate insights into actionable strategies.

• Sales Enablement:

• Develop sales tools, training, and collateral (pitch decks, case studies, battle cards, product sheets) to empower sales teams and improve win rates.

• Cross-functional Collaboration:

• Partner closely with Product Management, Sales, and Marketing teams to ensure consistent messaging and product-market fit.

• Campaign Development:

• Work with digital marketing and demand generation teams to plan and execute integrated campaigns that drive awareness, pipeline, and customer retention.

• Performance Measurement:

• Define key success metrics (KPIs) for product marketing initiatives and track their effectiveness through dashboards and reports.

• Thought Leadership:

• Represent the company at industry events, webinars, and client meetings as a product evangelist.