Growth: Demand Generation Specialist

About TrueFoundry

TrueFoundry is an enterprise-grade AI/ML platform that empowers teams to build, deploy, and scale GenAI and ML applications faster and more securely across cloud, on-prem, or hybrid infrastructure. Backed by

Intel Capital

,

peak xv(formerly sequoia)

we power industry leaders like

NVIDIA, Merck, and Synopsys

.

Role Overview:

You will play a critical role in building and nurturing a healthy sales pipeline with highly qualified opportunities in specific verticals and geographies through targeted demand generation strategies. This role will require you to design, execute, and optimize multi- channel campaigns, driving interest and engagement for TrueFoundry&aposs AI/ML offerings and enabling the sales team to convert opportunities into long-term customers.

Key Responsibilities:

• Plan, develop, and execute multi-channel demand generation campaigns (including cold calls, email campaigns, content marketing, digital outreach, and events) to generate qualified leads and drive sales for TrueFoundry&aposs offerings.
• Nurture potential customers through personalized engagement, including product demos, sharing case studies, and providing whitepapers to accelerate interest and movement through the funnel.
• Build and maintain a robust pipeline by driving top-of-funnel activities with targeted outreach, discovery meetings, and qualification exercises to identify and create new opportunities.
• Collaborate closely with sales teams post-qualification to develop &aposwin plans' that maximize conversion rates.
• Maintain a deep understanding of True Foundry&aposs solutions to tailor messaging effectively for specific customer needs and objectives.
• Partner with Solutions and Product teams to share customer feedback and insights to improve campaigns and go-to-market strategies.
• Act as a brand evangelist for True Foundry across LinkedIn, industry forums, and relevant platforms to enhance visibility and engagement.
• Track and report on campaign performance metrics, optimizing strategies for continuous improvement.
  

Must Have:

• 58 years of experience in Business Development, Inside Sales, or Demand Generation roles.
• Excellent English communication skills with a neutral or global accent.
• Proven experience selling Software Products, SaaS, Analytics, or AI/ML-driven solutions to global markets.
• Demonstrated track record of achieving or exceeding sales quotas on a quarterly and yearly basis.
• Strong ability to network and engage with C-level, VP, and Director-level stakeholders in enterprise organizations.
• Experience working in fast-paced, high-growth technology environments.
  

Why Join TrueFoundry

• Build TrueFoundry&aposs Marketing function from the ground up with founders and GTM leaders fully invested.
• Join a Series A-backed company shaping the future of AI application infrastructure.
• Work on real-world, high-impact problems across multiple industries
• Collaborate directly with founders and early leadership on shaping company and product direction
• Enjoy a flexible, ownership-driven work environment with rapid career growth
• Weekly learning sessions, team-building activities, and startup mentorship opportunities

• Learning credits

  and resources to help you grow your technical and professional skills