Growth Business Analyst

RESPONSIBILITIES

1. Growth & Funnel Analytics

• Track, analyse, and report key growth metrics across the insurance journeytraffic, leads, quotes, purchases, renewals, cross-sell, and drop-offs.
• Identify bottlenecks and growth levers across acquisition, conversion, and retention funnels.
• Build dashboards and performance trackers for leadership reviews.

2. New Product & Business Evaluation

• Assist in evaluating new insurance product ideas, top-ups, riders, bundles, and partnerships.
• Conduct cohort analysis, pricing comparisons, and impact assessment for proposed launches.
• Support business cases, revenue projections, and feasibility analysis for new initiatives.

3. Experimentation & Optimization

• Support A/B testing and experimentation across product journeys, pricing, communication, and offers.
• Analyse experiment results and provide clear recommendations for scale or iteration.
• Work closely with product and growth teams to prioritise high-impact initiatives.

4. Cross-Functional Support

• Partner with Product, Marketing, CRM, and Sales teams to provide analytical inputs for campaigns, launches, and GTM strategies.
• Enable data-backed decision-making for partner negotiations and performance reviews.
• Translate complex data into actionable insights for business stakeholders.

5. Business & Performance Reporting

• Prepare weekly/monthly business performance reports for leadership.
• Track revenue, CAC, LTV, ROI, and unit economics across channels and products.
• Highlight risks, opportunities, and corrective actions proactively.

Required Skills & Experience

• 2–5 years of experience in business analytics, growth analytics, consulting, or strategy roles.
• Strong analytical skills with hands-on experience in Excel/Google Sheets, SQL (preferred), and data visualisation tools.
• Comfort working with large datasets and deriving insights independently.
• Understanding of digital funnels, growth metrics, and experimentation frameworks.
• Prior exposure to insurance, fintech, or consumer internet businesses is a plus.

Key Competencies

• Strong problem-solving and structured thinking
• Business acumen with a growth mindset
• High ownership and bias for action
• Ability to work in ambiguous, fast-paced environments
• Clear communication and stakeholder management