Growth Associate

Job Description

Position: Growth Associate
Organization: AIC-NMIMS Incubation CentreLocation: NMIMS, Mumbai

Reports To: General Manager – AIC-NMIMS Incubation Centre

About AIC NMIMS Incubation Centre:

AIC NMIMS (Atal Incubation Centre at NMIMS University) was established under the Atal Innovation Mission (AIM) of NITI Aayog, Government of India is housed within NMIMS University. AIC NMIMS aims to foster a thriving ecosystem for start-ups, innovators, and entrepreneurs. It supports early-stage ventures across various domains by providing mentorship, networking opportunities, funding access, and state-of-the-art infrastructure. AIC NMIMS being a sector agnostic incubation centre is committed to nurturing innovative solutions and sustainable business models that address real-world challenges, helping start-ups accelerate their growth and achieve long-term success in the competitive market. For more details, visit our website: https://aic.nmims.edu/

About the Role:

As a Growth Associate at our incubator, you will be responsible for expanding the reach and visibility of our startup programs—including incubation cohorts, pre-incubation - e.g. Launchpad, and Summer and winter programs. You’ll drive digital campaigns, manage outreach efforts, and help build strong engagement with founders, partners, students, and the wider startup ecosystem.

If you’re someone who enjoys storytelling, community building, and experimenting with growth strategies, this role is for you.

Key Responsibilities:Outreach & Community Growth

· Promote open calls for incubation, Launchpad, and startup support programs across digital platforms.

· Reach out to student bodies, college partners, startup networks, and ecosystem enablers to drive program applications.

· Support offline outreach efforts including campus visits, startup events, and ecosystem meetups.

Digital Marketing & Content Support

· Assist in planning and executing digital campaigns across LinkedIn, Instagram, Twitter, and WhatsApp.

· Work with the content team to create engaging posts, reels, emailers, and landing page copy.

· Manage growth-focused email, newsletter, and WhatsApp communication.

Lead Management & Analytics

· Track leads across outreach sources and maintain a clean, updated CRM.

· Analyze campaign performance and generate reports on reach, engagement, and conversion metrics.

· Suggest improvements based on data insights to optimize outreach and engagement.

Partnerships & Collaborations

· Coordinate with ecosystem partners, startup communities, and academic institutions for visibility and referrals.

· Support in onboarding outreach ambassadors or volunteers for amplification.

Requirements:

· 0–2 years of experience in marketing, community engagement, or startup ecosystem roles (internships count!)

· Strong written and verbal communication skills with attention to detail

· Comfortable with tools like Google Sheets, Canva, Mailchimp, Notion, or HubSpot

· A learning mindset, ability to multitask, and passion for startups and innovation

· Bonus: basic knowledge of performance marketing or social media analytics

Job Types: Full-time, Permanent, Fresher

Pay: ₹300,000.00 - ₹360,000.00 per year

Benefits:

• Health insurance

Work Location: In person