Group Product Manager

JOB SUMMARY: Marketing

1. The incumbent will be responsible for leading a therapy segment by developing marketing strategies, promotional plans for the assigned brands.

2. The strategic plans should be developed keeping patient at the centre and should be of long-term and short-term both.

3. The employee must conduct their work activities in compliance with internal requirement of organisation and all applicable regulatory requirements.

4. Internal requirements include compliance with ethics, environmental health and safety, financial, human resources, and general business policies, requirements and objectives.

KEY DUTIES AND RESPONSIBILITIES:

1. Achieve top-line market share and bottom line for assigned therapy/Brands

2. Develop and implement marketing strategies for therapy segment/ brands

3. Analysis of market using primary and secondary data for the assigned brands & segments, for both internal as well as competitor products

4. Monitor ROI on brand strategies

5. Undertake market research to analyse the market/ customer behaviour

6. Train the new field staff on the disease/products, the promo material usage. Conduct refresher courses periodically. Guidance on customer identification/profiling

7. Support the field staff on field communication, doctor objections, and queries, handle competitor claims, and manage Key Opinion Leaders

8. Effective co-ordination with other functional areas e,g Medical, Training, Promo team supply chain, Finance etc.

Essential Skills and Abilities

• Strategic Thinking
• Analytical Skills
• Excellent Communication Skills
• Management Skills
• Interpersonal Skills
• Planning and organizing skill for short term and long term goals
• Ability to influence, lead and develop a team
• Drive for results
• Learning attitude

  Role & responsibilities

Preferred candidate profile