Group Product Manager

Job Location: Andheri, Mumbai

JD for GPM :

Candidates from Consumer Healthcare, OTC, Pharma, Diagnostic, or Medical Device segments who have handled marketing roles with field collaboration exposure.

The candidate should demonstrate digital marketing understanding, sales alignment, and a proactive, ownership-driven approach.

Key Responsibilities

Strategic Marketing & Planning

• Develop and implement the annual marketing plan in alignment with business objectives.
• Identify growth opportunities through market intelligence, competition mapping, and consumer insights.
• Design and execute impactful communication campaigns across conventional and digital channels.
• Manage end-to-end product lifecycle activities including positioning, messaging, and creative strategy.

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Digital & Communication Initiatives

• Create brand-specific social media and digital engagement programs.
• Drive online education and awareness webinars for professional and consumer audiences.
• Ensure consistency and compliance in communication across all media platforms.
• Collaborate with internal and external creative teams for effective digital visibility and engagement.

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. Sales Team Collaboration

• Partner with the sales force to drive brand performance and achieve business targets.
• Design and deploy field communication tools, sales training, and performance trackers.
• Monitor field inputs and productivity through an input tracking mechanism.
• Conduct joint reviews with the sales team to identify market opportunities and strengthen execution.

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Business Monitoring & Analytics

• Analyse monthly business performance, market dynamics, and campaign

effectiveness.

• Prepare data-driven insights and recommendations for strategic decisions.
• Monitor marketing investments to ensure efficiency and ROI delivery.

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Qualifications & Experience

• MBA / PGDM in Marketing from a reputed institute.
• 610 years of experience in Pharma / Healthcare / FMCG marketing.
• Proven ability to integrate marketing with field execution.
• Strong grasp of digital marketing and consumer engagement trends.

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Core Competencies

• Strategic Thinking & Executional Excellence
• Collaboration & Team Leadership
• Analytical and Commercial Acumen
• Creativity with Market Insight
• Result Orientation and Ownership